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Research reveals what buyers think of branded merchandise

A recent survey conducted by the BPMA revealed that almost 80% of people receiving a branded gift feel 'appreciated'

This makes branded merchandise the most powerful advertising medium for saying 'thank you'.

In a crowded communication marketplace, marketers, event organisers, PA's, HR Managers and others are increasingly using branded promotional products to raise awarness of their brand and to thank customers and staff.

A huge 92% of those poled have at least one branded product on their desk and an impressive near 50% have more than four promotional products.

         

 

 

 

 

 

 

 

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